Voice
Aptive’s voice is warm, knowledgeable, and responsible. We are the neighbor customers trust, the experts they depend on, and the organization that understands them. At Aptive, our pest control services are more than just getting rid of bugs. We recognize our role in helping communities, one home at a time.
Warm
Aptive is approachable, welcoming, and human. We maintain a friendly and natural tone that encourages new customers and reassures current ones. They’re first and foremost our neighbors.
“Make yourself at home again”
Knowledgeable
When questions arise, we have answers. We don’t just provide information, we offer personalized solutions. We use simple, informative language to help customers elevate their vision of “home”.
Responsible
Every Home Enjoyed™ means we take our role as pest ex- perts seriously. Each interaction with Aptive should leave people with a sense of trust and understanding. We’re aware of our responsibility to customers and aim to give homeowners the peace of mind they’re seeking.
Voice Don’ts
These general guidelines will help you know what not to say.
Phrases to Avoid
For compliance purposes, it’s import- ant to use the right terms when speak- ing or writing. Legally, there are specific things we can’t say.
The following “Do Not Say” phrases are prohibited under Aptive’s Marketing and Customer Communications:
*Note: this is not an exhaustive list.
Do Not Say:
